Marketing seems to keep on changing. Today, the industry is totally different from what it was five or ten years ago. With these changes, people working in the industry are also expected to move with the changes so as to remain relevant. They need to be creative, discover data-driven avenues and think critically and strategically about the future of the brand they are marketing in the rapidly changing world. While there are fewer women executives in the marketing industry, there are those who have stood out and are killing it with their marketing techniques. Here are three executives who have succeeded in their careers and businesses through their unparalleled marketing skills.
1. Nancy Ryerson
Nancy Ryerson is a digital marketing manager at Antidote.Me which is a clinical research company. She has been working here since 2017. She has built her marketing career by working in different companies and her main focus on is on digital marketing, and this includes social media marketing and content marketing. She is a marketer who knows that in today’s digital world, online marketing is something you cannot ignore because people are now shopping from the internet. She also values the significance of SEO in all the contents she prepares, and this includes searching for keywords that are related to the clinical world.
Since digital marketing involves numerous techniques and activities, Nancy Ryerson prepares compelling contents, publish them regularly, manage email campaigns, utilize backlinking and maintain the company’s website with other teams. She says that maintaining a scientifically accurate online presence is the key to building your brand authority and she has made this possible for Antidote.Me and other companies she has worked for.
2. Chrissy Weems
Chrissy Weems is the president and co-founder of a successful jewelry company in Arizona, Origami Owl. She started this company with her daughter Bella as a way to help her buy a car. They may not have known that the company will grow to its current position, but this is what it has become. Their main marketing strategy is direct sales model. She and her daughter got their first customers from friends and family members, and they later decided to throw parties in their home, which exposed their jewelry to new people, and their clientele base started growing bigger.
Chrissy Weems says that after they started a small kiosk for their products in a local mall, they realized their full potentiality. Up to now their main marketing strategy is connecting with people and building important networks. This includes using social media platforms such as Facebook, Instagram, YouTube and Pinterest to connect to as many people as possible because direct sales technique is their main deal.
3. Melissa Mcghie Proctor
Melissa McGhie Proctor is the chief marketing officer at Atlanta Hawks Basketball Club, and she has been working here since the year 2014. Her main duties in this company include overseeing daily operations of the marketing teams, and this includes direct sale response, marketing integration, digital advertising, and promotions. Her main strength in handling her demanding task is making bold choices when it comes to marketing.
Melissa has a principle she terms as ‘Five B’s Doctrine,’ and this means being bold, being focused, believe in the brand, build bridges and build a culture. Melissa McGhie Proctor is always open to learning new things and she advises other women pursuing marketing career to do the same while allowing their careers to move in unanticipated directions.
