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3 Tips For Successfully Marketing Your Engineering Company

Posted on October 4, 2019 by luisenriquecoll

Engineering is a highly lucrative field. However, this doesn’t mean that your startup will automatically thrive given the current market conditions. You need to have the right strategies at hand in order to reach your target audience, but you must also be adaptable with current changes in trends.

Pedram Zohrevand, a professional who started a company called CES4, is all-too-familiar with the challenges of starting an engineering business. According to him, there’s a steep learning curve on finding ways to market any startup, especially if it’s something innovative. Based on Mr. Zohrevand’s research, here are some interesting statistics about STEM-related startups:

Tech startups are among one of the fastest-growing branches under STEM, with robotics businesses rising up to 189.4 %.
Agricultural technology or food engineering also has strong growth in the business sector, with a rate of 171.4 %
The market is becoming increasingly competitive, which means that the most innovative companies rise to the top.

Considering these facts, what should engineering business owners to do creatively market their products and services? In this post, Pedram Zohrevand discusses the effective ways he was able to promote his highly successful engineering business.

3 Tips For Successfully Marketing Your Engineering Company

Highlight your company’s Unique Selling Proposition (USP).

The first thing that engineering company owners should consider in marketing their business is to emphasize their Unique Selling Proposition (USP). What is a USP? This basically means the factors that set your business apart from others.

Some CEOs would be quick to say that their USP is the affordable price of their products or services. However, this is a self-defeating strategy since you will be competing with other larger, more established companies who can lower their prices without hurting their profits. This is a race to the bottom in which you may experience utter defeat.

According to Pedram Zohrevand, you engineering business must have a USP that is related to a current demand not offered by most companies at present. This is done by doing market research and understanding the needs of your client.

Establish proper branding.

People sometimes buy products and services not just for necessity but also for the benefits of associating themselves with a brand. A great example would be Apple products. When we think of it, Apple isn’t the only smartphone or device company in the market–there are thousands to choose from. However, they built a strong brand that people want for several reasons. Apple branded themselves as a prime gadget company known for its easy interface, long-lasting products, and virus-free software.

The key to establishing proper branding is putting yourself in your customer’s shoes. How do you want to perceive your company? By being specific with this, you can properly employ your branding in your marketing strategies.

Master digital marketing.

If you’re not using digital marketing in your engineering business, you’re currently losing from competition. Digital marketing continues to rise, and it is the future of promoting businesses. The fact that many brick and mortar stores are filing for bankruptcy due to the rise of online e-commerce says a lot about the power of digital marketing.

Here are some areas you need to focus on while promoting your business online:

Search Engine Optimization: How well does your company website use relevant keywords when clients are searching for products and services related to your offers?
Content Marketing: Do you use informative articles, podcasts, videos, and infographics to let others know about your business?
Social Media Marketing: Do you reach out to other brands and potential clients through their social media profiles?
Pay-per-click (PPC) Advertising: Have you mastered using sponsored online ads for interested users to click?

Running a business takes effort and persistence. By using these effective strategies, your engineering company will rise from being a struggling startup into a groundbreaking success

Daniel Doyle Pleasantville Shares His Best Photography Marketing Tips

Posted on September 21, 2019 by luisenriquecoll

Starting a photography business can be a very rewarding venture, but getting it off the ground can be a very challenging endeavor. Learning how to get clients to hire you for your services is important in order to make a profit. It is possible to meet your goals without having to spend a great deal of money on advertising. Follow these tips, and you will see yourself effectively market your skills and services.

Automate Social Media Posts

Your social media accounts will serve as your biggest weapon when it comes to recruiting potential clients. In today’s world, social media platforms such as Facebook, Twitter, Snapchat and Instagram allow users to utilize their platform to sell their skills.

Using free services will allow the social media platform to automate your posts. This works to your advantage because it allows you to post all in one area. Then, this same content will be transferred over to different platforms.

This is one effective way to market your photography business and is a part of what makes Daniel Doyle Pleasantville a highly renowned resource in this field.

Blog Frequently

You will also want to make frequent posts to your blog because it will inform Google that you are active. This will give you better rankings and increase your chances of ranking high. It will also be beneficial to potential users so they can learn more about you.

If there is any helpful information that you can relay to potential clients, this would be the place to do so. For example, you could put out a blog with tips on how to shoot better wedding photos or great landscape settings to put on your camera. Your blog should also be well optimized for search engines to attract more people.

Get an Email List Going

Many people who start businesses don’t realize that they should be starting an email list from the start. These should people who are invested in your work and want to opt-in to receive emails from you.

If people are interested enough, they will want to learn more about the business and what you have to offer them. Certain services make it easier for you to organize these emails, but the automation that they provide will be more than worth it. Keeping potential customers constantly engaged is imperative to ensuring that your business has sustained prosperity.

Network With Other Professionals

Networking with other professionals in the industry will work to your advantage. Loyal business owners tend to be very professional with each other once you are able to establish a rapport.

In sort of a quid pro quo agreement, you are essentially agreeing to sell their business if they agree to sell yours. This opens up your world to a different set of customers altogether.

This happens to be an especially popular practice with wedding photographers because clients are shared and you don’t have to compete for their services. Networking with other professionals is one of many powerful marketing tips you can use at your disposal, and Daniel Doyle Pleasantville contain expert advice for you to use.

Other tips you can use at your disposal is to offer referral bonuses, encourage clients to recruit friends and give back to your local community

Ismail Sirdah Discusses Teaching Photography

Posted on June 25, 2019 by luisenriquecoll

I think I’m having the most impact on my teaching. While I enjoy photography in my business and I love to see the smiles on customers’ faces when they see my work, I think the biggest impact I can have is training the next generation of photographers. You never know where they may end up of how they will use the skills I teach them. I could very well be training the next war reporter or National Geographic cover photographer.
Ismail Sirdah, Blog Process

How to Market Your Actor Website

Posted on April 13, 2019 by luisenriquecoll

Everyone can create a website to build his brand or career regardless of what you do. However, creating one does not guarantee you a good flow of interested parties. You have to put more effort into marketing it because if no one can see it, then it will be useless to make it in the first place. Marketing your website as a superstar can be less frustrating than it is for new actors. However, whether new or a renown celeb, website promotion can be very expensive and confusing at times. The good news is that Wood Harris has provided some tips on how you can build your website and increase its traffic.

1. Search Engine Optimization (SEO)

SEO is an online marketing technique that has proven to improve the visibility of one’s website if at all it is used in the right way. The technique ranks your website or online contents higher than your competitors and every time a visitor searches for something related to your website or content published; you will appear first on the search results. Google as one of the major search engines tends to rank contents using a complex algorithm based on factors such as site structure, keyword usage, site speed, number and quality of inbound links, time spent on site, and mobile usability. If you do not know how to go about SEO, it is good you look for a reliable digital marketing company to improve the visibility of your site and hence more traffic.

2. Blogging And Guest Blogging

Blogging involves writing great and compelling contents that you publish on your website. The content you write in this case is what will set you apart from other actors in your industry. Apart from writing about yourself and the job you do, consider writing about trending topics in the public so as to remain relevant. In every blog you write, always include a link directing visitors to your website. Guest blogging allows you to write for other blogs in your niche and this backlinking connects you to more and more people to the industry. In the long run, you will get more traffic to your website.

3. Use Social Media

Social media has become a major marketing tool apart from being a social site. It is a very good online marketing strategy that will allow you to interact with your fans on different levels. The information or the posts you publish on different social media platforms should be able to entice them to visit your website too. Therefore, your content must also be compelling and when they comment or ask anything, always be ready to respond positively. Wood Harris advises that you should take advantage of the questions whose answers are on your website by directing social media fans to the answers on the website. You do this by providing a redirecting link. Social media marketinghas gained popularity in recent years and the main social media sites you should consider include Facebook, Twitter, Instagram, and Snapchat.

4. Your Website Design

While you may put adequate effort into marketing your website, make sure that your site is efficient enough. No one wants to visit a site that is slow or keeps hanging every time they visit. Therefore make sure that it is fast, easy to navigate and easily accessible even when using a mobile phone. Also, have a nice design and colors that will encourage visitors to come again and again to see if you have a new thing. Above all, keep it updated.

With these tips be assured that you will have more traffic on your website, and if possible ask your fellow actors to help you expose it to their fans as well.

Three Females That Are Killing It With Their Marketing Strategies

Posted on February 6, 2019 by luisenriquecoll

Marketing seems to keep on changing. Today, the industry is totally different from what it was five or ten years ago. With these changes, people working in the industry are also expected to move with the changes so as to remain relevant. They need to be creative, discover data-driven avenues and think critically and strategically about the future of the brand they are marketing in the rapidly changing world. While there are fewer women executives in the marketing industry, there are those who have stood out and are killing it with their marketing techniques. Here are three executives who have succeeded in their careers and businesses through their unparalleled marketing skills.

1. Nancy Ryerson

Nancy Ryerson is a digital marketing manager at Antidote.Me which is a clinical research company. She has been working here since 2017. She has built her marketing career by working in different companies and her main focus on is on digital marketing, and this includes social media marketing and content marketing. She is a marketer who knows that in today’s digital world, online marketing is something you cannot ignore because people are now shopping from the internet. She also values the significance of SEO in all the contents she prepares, and this includes searching for keywords that are related to the clinical world.

Since digital marketing involves numerous techniques and activities, Nancy Ryerson prepares compelling contents, publish them regularly, manage email campaigns, utilize backlinking and maintain the company’s website with other teams. She says that maintaining a scientifically accurate online presence is the key to building your brand authority and she has made this possible for Antidote.Me and other companies she has worked for.

2. Chrissy Weems

Chrissy Weems is the president and co-founder of a successful jewelry company in Arizona, Origami Owl. She started this company with her daughter Bella as a way to help her buy a car. They may not have known that the company will grow to its current position, but this is what it has become. Their main marketing strategy is direct sales model. She and her daughter got their first customers from friends and family members, and they later decided to throw parties in their home, which exposed their jewelry to new people, and their clientele base started growing bigger.

Chrissy Weems says that after they started a small kiosk for their products in a local mall, they realized their full potentiality. Up to now their main marketing strategy is connecting with people and building important networks. This includes using social media platforms such as Facebook, Instagram, YouTube and Pinterest to connect to as many people as possible because direct sales technique is their main deal.

3. Melissa Mcghie Proctor

Melissa McGhie Proctor is the chief marketing officer at Atlanta Hawks Basketball Club, and she has been working here since the year 2014. Her main duties in this company include overseeing daily operations of the marketing teams, and this includes direct sale response, marketing integration, digital advertising, and promotions. Her main strength in handling her demanding task is making bold choices when it comes to marketing.

Melissa has a principle she terms as ‘Five B’s Doctrine,’ and this means being bold, being focused, believe in the brand, build bridges and build a culture. Melissa McGhie Proctor is always open to learning new things and she advises other women pursuing marketing career to do the same while allowing their careers to move in unanticipated directions.

Marketing Hacks for Dentists

Posted on February 1, 2019 by luisenriquecoll

As a dentist, your days are fairly full in dealing with the patients you already treat, so you may not have much time left for marketing. Yet, there are a few things you can do to help yourself build a brand and market your practice. These tips can help you market your services without taking too much time out of a hectic schedule.

Social Media Ads

The big social media sites have modified their paid advertising services in recent years to make them easier to use. It won’t take you more than 15 minutes to learn about a site’s ad service and fill out the necessary information. Everything is automated and the system analyzes user data, so your ads will reach the consumers you identify. Whether you’re targeting a local area or want to expand to reach a global market, these ads can help.

Call-Only Ads

Google and many other digital advertising platforms now support call only ads. These are ads that only appear on devices equipped to make phone calls. Instead of taking the user to a website, clicking the ad causes the device to make a call to the business. Again, it only takes a few minutes to set up your ad and you’ll be receiving calls from new potential customers in a short time.

Participate in Community Events

Many dentists, such as Karl Jobst Grove OK, take the time to get involved in charitable causes or speak at area events. Getting involved in this way can help your community get to know you and they will begin to view you as an expert. When it’s time to visit a dentist, they will remember your public appearances and seek out your office. This is a great way to reach a broader range of people.

Ask for Patient Reviews

Another great way to reach more potential customers is to ask your existing patients to leave a testimonial on your site or on sites like Yelp. Previous customer reviews have become increasingly popular in recent years. In fact, most consumers will look for reviews of a business to help them decide whether or not to use that business. Offering discounts or other incentives to customers who leave reviews may be a great way to grow your reviews and your business.

Start a Blog

Admittedly, taking the time to write blog entries will require a slightly larger investment of your time, but it’s well worth it. By maintaining a blog, Karl Jobst Grove OK and many other dentists have established themselves as oral care experts to larger audiences. You can build your brand in this way, too. As you write blog posts about issues related to oral care, your website visitors will follow your posts and subscribe to your blog to learn more about oral care topics. This will encourage them to seek out your services when they do need to consult a dentist.

Maintaining a digital presence and using it to build a positive brand image is one of the best ways to market your dental office. Combining your digital presence with community involvement can help you establish yourself as an oral care expert. This will encourage people in your area to seek you out and to refer you to others. In this way, just a little effort in marketing your services can significantly grow your business.

How Doctors Can Benefit From SEO

Posted on January 18, 2019 by luisenriquecoll

Every business requires clients to succeed, and this means that as a medical practitioner you will require more patients to succeed and grow. Like any other business, competition for clients is also experienced in the medical field and therefore the need to apply effective marketing strategies that would drive more customers towards your practice.

Today, technology seems to push people into using digital marketing so as to stand out from other practitioners. Search engine optimization (SEO) is one of the online marketing techniques that has been helping businesses in gaining more customers in the saturated market. Here are some of the benefits that every medical practitioner can derive from using SEO as their marketing tool.

1. Your Brand Becomes More Visible

One thing you need to know as a doctor is that the way customers will look for products and services online, is the same they will look for medical practitioners. In this case, you need to ensure that your practice is among the top results in the search engines. SEO is the best tool that will help you do that, and this means that your potential clients will find you very easily. The more your site is visible, the more clients you will gain with time and therefore increase your income as well. If you ignore this aspect, you should know that your competitors and their business will always appear first on search results and this means that it will be hard for you to acquire new customers.

2. Become More Trustworthy

If a patient is looking for a plastic surgeon in Tampa like the business linked here, and your name appears first on their search results, they will deem you more credible and therefore trust your services. This means that there is an aspect of trust building that comes as a result of ranking first on search engines. Google is one of the most trusted search engines and if they value you enough to rank on the top position, why wouldn’t your potential clients trust you as well? This is why successful medical practitioners such as Dr. Farrior have been using SEO to improve their ranking and hence their credibility as facial plastic surgeons.

3. Build Huge Traffic

If your practice is what the customers see first on search engines, you will gradually increase traffic on your website and while this does not guarantee all of them becoming your customers, some will. With SEO, you are capable of capturing all patients who are specifically looking for a plastic surgeon in Tampa if your practice keeps on appearing first on the search engine. The logic is that visitors who found themselves in your website had interest in the services you offer and therefore might consider working with you. However, you will have to post and publish compelling contents on your website so that when clients visit your website, all their questions are answered. The website should also be fast, easy to navigate, and compatible on mobile phones.

4. SEO Is Cost-Effective

Every marketer wants to attract more clients towards their business and at the same time save on the cost of marketing. If you focus on using SEO in the right way, it is possible to achieve this goal whereby you gain more patients towards your medical practice and reduce your marketing cost. If you have never noticed, most online marketing strategies are cheap as compared to the traditional methods of marketing. Also, SEO will bring in more customers within a short time as long as you apply the right SEO tools.

5. High Return on Investment (ROI)

SEO will always reward professionals who use it in the right way. Many successful businesses place their trust in SEO because its ROI as compared to other marketing strategies is very high. SEO uses the concept of keyword generation and link building in relation to the services you offer as a medical practitioner. These tools act as qualified leads for the people looking for your medical services, and this means that with very little effort, you are gaining more customers who will improve your incomes. Since the cost you incur by using SEO is not high, the rewards you get from the investment you made are highly worth it.

Modern technology has changed a lot of things in the business world, and this is why online marketing is gaining popularity by the day. SEO is one of the most reliable online marketing strategies that every entrepreneur including you are as a medical practitioner should use to gain more customers. You will be able to enjoy all the benefits named above.

Stephen Stepaniuk Gives 4 Tips for Marketing Your Travel Blog

Posted on January 14, 2019 by luisenriquecoll

Some people do write blogs for fun because they are passionate about writing but for others, it purely business or a mixture of both. Regardless of the reason, everyone wants their blog to have more and more subscribers. Travel blogs are very common because people want to know the best places to visit and the things they are going to enjoy when they do travel to certain places. If you are that travel blogger who is looking forward to growing his blog from its current subscribers, then the following tips will help you to market it.

1. Make It Easy For Your Readers

Everyone who is reading the articles you put on your travel blog wants to enjoy reading, and this means that there are some things that you need to focus on. To begin with, make sure that the layout or the interface of your site is easily understandable to avoid making a reader click all tabs trying to look for a specific blog. Stephen Stepaniuk says that before you publish an article, it is good to assume that you are the reader for a moment and ask yourself if you could be thrilled or satisfied by the article you just wrote. Other things to consider are easy navigation, the addition of a search box, browsing speed, and compatibility with mobile phones because people tend to browse more from their phones today than on their computers.

2. Create Catchy Content

You need to know that there are numerous travel bloggers out there and whether you like it or not, they are your competitors. In this case, make sure that you create contents that are catchy and entertaining. One thing you need to avoid when writing your blogs is boring your readers because they will run to the next blogger. One way you can bore your readers is by using vocabularies, and according to Stephen Stepaniuk blogging is not the best place to show off your newest words from the dictionary. Therefore your content must be written in simple English, be on something trending, be engaging with the readers and keep it interesting.

3. Use SEO To Optimize Your Blogs

Search engine optimization (SEO) is an online marketing strategy that helps in ranking contents on search engines. You can use this technique to improve the visibility of your travel blogs whereby your contents appear first on the search results when online visitors search for something related to traveling or your specific traveling niche. You can boost your ranking through the use of keywords on your content, meta descriptions and link building among other SEO tools. This will help your blogs to be easily found.

4. Look For Subscribers

You must encourage more and more people to subscribe to your travel blog for it to grow. One way you can build subscribers is by using email marketing whereby you share your contents with the list you have and with time you will gain more subscribers. Publish you’re your sign-up form in as many places as you can and then share your contents with the people who sign up. While doing all this, offer your readers something that they cannot resist, add a catchy title and make use of social media. Jump to top

How to Successfully Market Your ICO

Posted on December 14, 2018 by luisenriquecoll

In 2017, many Initial Coin Offerings (ICO) were launched by different developers, and while some of them did not make through the year, there are those that thrived. Marketing an ICO can be very overwhelming because it’s a new technology and not everyone in the community has embraced it. Sean Seshadri says that acceptance of ones ICOs is one of the most important aspects of its success in the market because even if two people want to use your ICO, it will not help if there no other people to transact or invest in it. The cryptocurrency market is becoming more volatile by day, but if you can apply the following marketing strategies, your ICO might as well end up succeeding.

1. Focus On The Best Marketing Materials

Most people tend to provide the catchiest content in their marketing materials so as to attract as many customers as possible. While this can be very effective, ensure that the information that you provide to your potential investors about your ICO is nothing but the fact. You must have heard of scam projects and advertisements that some people use to entice consumers, and due to this, investors are more vigilant when it comes to investing ICOs to avoid being conned. Ensure that you and your team present marketing materials that are not susceptible because it might lead to the death of your ICO before it enters the market. Your white paper should be clean from any error, and you can ensure that this is done effectively by hiring the right people to work with and for you. Also, the information you provide should be easy to understand, because it is one of the ways people will learn more about your ICO before investing on trusting in it.

2. Identify Your Target Customers

While it is possible to have a lot of people interested in digital currencies, you cannot go selling your new ICO to everyone you find on the streets. Do good research on the investors who have invested in cryptocurrencies before, people who have used ICOs before and industries that seem to embrace blockchain and digital currencies. Use the data you have collected about your current and potential customers to maximize your marketing efforts. Sean Seshadri, a successful financial consultant, believes that when you know what your customers need, you will provide it to them without compromising the quality of your ICO or the service you give to them. Knowing your target customers or audience is one of the best ways that you gain direction for your ICO and therefore market it effectively.

3. Focus On Building A Community

Marketing your ICO should not be precisely about gaining new investors, but also effectively managing a community of investors. Build a community and make sure that you engage effectively with them. You can use different platforms such as a Telegram, Reddit, Discord, Twitter, Medium or Whatsapp among other social media applications. This will allow you to interact with your followers and the followers can interact with each other without restrictions. You can answer questions and also receive recommendations that can help your ICO perform better or be more acceptable. The more you allow your community to remain engaged, the more your followers will trust you and your ICO and therefore gain the courage to invest in it. It is possible that these people will also recommend your ICO to their friends, relatives and other investors who may be willing to invest in cryptocurrencies. However, in everything you do with this community, do it professionally, and be open-minded and polite at all times.

Marketing your ICO today is becoming more and more difficult due to the regulatory changes and advertising bans. However, if you work with an innovative marketing team, they might help you develop a multifaceted approach that will market your ICO successfully.

5 Tips for Marketing Your Scholarship Program to College Students

Posted on November 15, 2018 by luisenriquecoll

Marketing is the lifeblood of any business and for that matter, any cause. You can have the best product on the planet, but if no one is exposed to it then there’s no one that will be interested in it. The same goes for businesses and ideas where the end goal isn’t necessarily to make money, but instead, to give it. Such is the case for scholarship programs where money is available for students but few end up finding about them because the creators of the scholarship program lacked the ability to market it to students who needed it. That’s why in this article we will be discussing the topic of scholarships and providing five tips for marketing the programs to college students as explained by Rusty Tweed.

5 Tips for Marketing Your Scholarship Program to College Students

1. Social Media: Talk to any college student and you will get their Twitter handle and Instagram username. Social media platforms are the millennial hub for everything related to college life and secrets of the trade for colleges around the nation. If you make an Instagram page for your scholarship program and begin to follow any and every college student, we assure you that your applications will be filled.

2. College Forums: Social media must be easy to relate to and updated on a constant basis so the next option is to constantly post on any and every college bulletin or forum because students are sure to view the scholarship you’re presenting. Make sure that marketing your scholarship is okay by contacting the organizers of the college’s website or the specific bulletin or forum.

3. Seminar Presentations: This is probably the most direct way to reach potential applicants but it will be the most effective. In order to pull this off and have a good turnout you must understand how to sell because though no one is paying you money, you are selling students on the reasons why they should apply for your scholarship. The students who attend the presentation will be “warm leads” and if you do your pitch correctly, they will turn into real applicants who will end up telling their friends back at the dorms.

4. SMS: The following two methods are a bit less direct than a seminar presentation or a post on a forum and social media. They are however a very subtle “in your face” method of literally sending your message to people who don’t know you exist. There are list providers who can sell you a list of college student’s phone numbers for the specific college you want to target. An SMS campaign will send your text message to every phone on that list and can have a huge result.

5. Email: Just like SMS, there are list providers who will sell you the emails of every college student in the area you choose. Though these email and text lists are not the cheapest methods they can be very effective in delivering your message.

Conclusion

In conclusion in this article, Rusty Tweed discussed the topic of scholarships for college students and provided five different methods to use when marketing them. Because college students were born into technology you will find the majority, if not all of them on different social media platforms. You can also go the traditional route and have a seminar presentation at the college of your choice to “sell” the students on your program. Finally, you can use text and email campaigns to send the same message to hundreds or thousands of students at a time. You will receive results in real time and will know exactly what is working and how your marketing can be better.