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Tana Ava Taylor Adoption: A Case Study That Marketing Can Work for Any Industry

Posted on October 20, 2018 by luisenriquecoll

When it comes to a business regardless of the industry, being successful is the main goal at times. A successful business starts with a marketing strategy. In a previous post, I spoke about how Rose and my business, Tana Ava Taylor Adoption, used out of the box marketing to our business. For marketing purposes, the most important thing to remember your ROI which is the Return on Investment. Only problem is that when a business hires a market, most marketers cannot measure the marketing ROI for a business.

For a business’s marketing strategy to work there are several factors to implement. ROI, SEO/SEM, engagement, the target audience, and services. I took a look at the Hasbro case study that showed how marketing can work for any industry.

The Hasbro Case Study

Hasbro is a household name when it comes to family board games and toys. This is brand that understand how marketing works and applied it to the business in order to become on of the leading toy and game companies in the world.

For the case study, the Amp Agency analyzed how Hasbro implemented marketing to grow a profitable business. The study took into account the paid and organic search marketing known as SEO and SEM, dynamtic online advertising, and digital social platform marketing data for the various brands under the Hasbro umbrella. Amp Agency narrowed down what was successful marketing for the company and what was not.

In this case study, Amp gathered a 3-part plan to gain insight for the Hasbro brand.

The plan consisted of:

Step 1: Purchase navigation analysis
It is understandable that some small businesses cannot afford an digital marketing agency in the beginning, which is why I wanted to show the steps that the Amp Agency took. Once a company can hire a digital marketing agency, the agency will have a specialized set of skills from their experienced team members that you may not have.

A third-party data software was used to analyze the online browsing history behavior of Hasbro’s customers before made a purchase. This data helped because it shows what factors influenced the customer to buy from Hasbro.

When a prognosis is made about the about how the customer navigates through their online shopping before checkout, it created a visual for Hasbro on where to specially invest money on their marketing budget.

Step 2: Engagement behavior analysis
Once the shopping behavior before making a purchase has been reviewed, another data report analysis is observed on what the customers did while on the Hasbro site. The content that the customer looked at on the site was reviewed as well as the content that headed the conversions, and the content that affected the conversions negatively.

An advanced predictive model technique was used to observe the customer’s behavior while on the Hasbro sites. Many may have noticed this when doing online shopping themselves because an add-on pop-up will generate, or suggestions based on what you viewed will be available for review before your purchase. Not to mention social media pulling up ads that relate to what you as a consumer recently viewed. The purpose of this analysis is to create suggestions on what other content can be made available to the customer to effectively guide them through the purchase experience.

This gave Hasbro insight on what needed to be evaluated and changed when it comes to their content strategy, UX/UI, and design concepts to improve conversions.

Step 3: Contributing factor analysis

The final stage into the case study used an econometric model technique to evaluate the media asset, which gave insight into the ROI date of the various marketing channels used. The data acquired helped Hasbro get a clear understanding of how all the marketing channels that were being implemented worked together in order improve the conversion rates on the site.

The results received from the agency gave a better understanding for their client, Hasbro, about the entire customer experience from beginning to end. The same marketing structure can be applied to all businesses to grow. Obtaining the data from the behavioral patterns of [your] customers during the browsing phase, taking in account the patterns that the customer demonstrates during their interactions with the site before the final transaction, and understanding how each marketing structure is cohesive to the other, allows a business to properly manage their marketing budget to receive a better ROI.

A business does not have to hire a digital marketing agency to gain the insights in the above case study. Obtaining the right tools can help you analyze your business data and target audience behavior. As mentioned before Tana Ava Taylor Adoption used different marketing structures that were not the norm in order to flourish. No matter if a business follows the traditional marketing plans or another, marketing can be used in any industry.

Majors For Those Who Want to Land a Job at a Digital Marketing Agency

Posted on October 14, 2018 by luisenriquecoll

If you want a business to be successful it must have a strong marketing campaign. If it doesn’t, then it will either slowly die or run out of money before it can bring in more customers. When students are in high-school, there’s only a few who are thinking about marketing as a career. Most are undecided and wait until they are in college to choose their major, but for those who know that they will want to work at a marketing agency, this article will provide a few different majors you can do further research on to be better prepared for that job.

Majors to Land A Marketing Agency Job

So you’re about to be accepted into a few different colleges and your goal is to study marketing in order to get a job at a marketing agency, but you don’t know which majors will get you closer to this goal. Below are four of the majors which you can do more research on, or seek advice from Ronnie brown Mansfield starting with the broadest, and getting more specific:

Associate Degree in Marketing
Bachelor’s Degree in Marketing
Master’s Degree in Marketing
Ph.D. in Marketing

Depending on how far you want to go into the marketing career, these degrees will teach you different aspects of the study. For example, in your associate’s degree, you will learn the introduction to marketing, everything about the retail business, and understanding buyer behaviors. At the bachelor degree, you will understand how to sell professionally, you will receive an introduction to economics at both the micro and macro levels. You’ll also be able to apply statistical models to run a business and marketing campaigns to drive return on investment (ROI), lead generation, and much more.

At the master’s and Ph.D. level, you will be considered a professional marketer and can pretty much get a marketing job at any of the large marketing agencies in the country. You will know how brand management works in order to create a long-lasting business, you will understand how to use big data, and how to market to international clientele which is a whole different area of knowledge and customer behaviors. At the Ph.D. level is where you begin to use advanced methods to influence buyer behavior, and will be able to do quantitative research on different marketing strategies

Conclusion

In conclusion, in this article, we discussed Ronnie brown Mansfield and some of his advice on marketing. We also discussed some of the marketing degree levels and what you will learn in each one. If you don’t want to go the full marketing route and receive each degree, you can also simply receive a certification which will include learning multicultural marketing, management, and some advanced strategies to deploy right away. Though businesses and agencies may want to see a higher degree of understanding in marketing, you may be able to join a startup to practice.

How to Create the Perfect Marketing Strategy for Your Business

Posted on July 18, 2018 by luisenriquecoll

Marketing strategies are an essential part of starting a business, but most entrepreneurs do not write them. A marketing plan or strategy is as essential as a business plan. The difference is that a marketing plan focuses on maintaining the existing customer and acquiring new ones. It is strategic; it has objectives, facts, and numbers.

When creating a marketing plan for your business, you need to make sure that it has all the necessary tactics and tools that will achieve your sales goals. The plan contains what you will sell, who you want to buy it from, and how you will generate leads that will lead to sales.

A marketing plan does not need to be beautifully written unless you are requesting for funding. As Bill Bronchick advocates, you need to write it in bullet points and straight to the point.

If you desire to write a marketing plan, the points below are going to help you create a great marketing strategy. Make sure it contains who your customers are, how they will access your information, and how you are going to reach them.

Tips on creating the perfect marketing strategy for your business

Situation analysis

In the first section, explain what your business is, the products or services it provides and how the benefits you are providing are different from your competitors.

You need to know in detail what your competitors are offering, what your services and products are, and how your products offer better value compared to your competitors.

The situation analysis should contain an overview of your company’s SWOT (strength, weaknesses, opportunities, and threats). Strengths and weaknesses are the characteristics within your business, and the opportunities and threats are factors that are outside your business.

Make sure you determine how your company’s strengths and products are superior to your competitors or not.

List marketing goals

At this stage, list down what you would like your marketing plan to achieve. Write short list goals, and make sure they are measurable. This way you will know when you have achieved them.

Set up the marketing budget

Just so you know, you will have to know the percentage of your projected gross sales to your annual marketing budget. This may translate to using the new funding you have acquired, or borrowing finances.

As there are various tactics you can use to reach out to all your target market, each tactic you use will have to fit a tight budget.

Once you gather costs for your marketing tactics, you will quickly realize that know that you have exceeded your budget. If it happens, adjust your tactics to fit an affordable budget.

Never stop marketing, all you have to keep in mind is making sure that you are not concentrating on costly tactics until you can afford them.

Develop marketing communications tactics

This is the sole reason why you are writing a marketing strategy. Here, you are detailing the tactics you will use to get your prospects and accomplish your goals.

When creating a marketing strategy, make sure it covers all the stages of the sales cycle. For cold prospects, think of direct marketing, public relations, and advertising.

Warm prospects- for those who know your marketing message and know you personally- respond to them via email, customer appreciation events, and loyalty programs. These are the best prospects because they are ready to close a sale, through phones or email, as well as marketing adds.

To complete it, outline the marketing strategies and a variety of tactics that will help you attain your prospects at any point in your sales cycles. An example is combining print advertising, and local searches to reach cold prospects while you use email for warm prospects.

Try and figure out which media platform your target uses to get information on the kind of product you provide. Avoid broad-based media which will have content that is irrelevant.

Make sure you are going to use marketing tactics that will reach your audience when they are most receptive to your message.

Target audience

Develop an easy, one-sided paragraph of who your prospective customers are. This can be described by sex, age, earnings, geographic location, family composition, or lifestyle.

You can ask yourself: are your customers conservative or innovative? Leaders or followers? Traditional or modern? How are they going to purchase what you are offering?

If you are a business-to-business marketer like Bill Bronchick, defining your target audience may be through their type of business, size of business, or job title. In this section, make sure you define who your target audience is as it will guide you on how you will plan your media campaigns.

In conclusion

Make sure you know who you are going to target, what your budget is, and how you are going to get your customers.

4 Ways Technology Can Help You Find A Good Lawyer

Posted on July 2, 2018July 17, 2018 by luisenriquecoll

The 21st century brings so many opportunities to bring people together. Not only does it allow us to foster better relationships, it also allows us to accomplish tasks that would have been more difficult without access to information.

The internet is a source of a wealth of information. According to a recent statistic, Google, Microsoft, Amazon, and Facebook contain a total of 1.2 million terabytes and is continuously expanding. With such an accumulation of data, there are definitely ways we can leverage this power to make better decisions.

Such an important decision is picking a lawyer for our case. We may have undergone a personal injury accident, filing for a divorce, or settling a lawsuit claim–all of these types of attorneys can be easily found with the help of the internet. In this post, we will be looking into four ways technology can help you find a reputable lawyer.

4 Ways Technology Can Help You Find A Good Lawyer

1. Technology will help you find location-based directories

One of the most important aspects of finding a good lawyer is locating one who is within your state. Better yet, it would be ideal to find a lawyer in your community. Technology will assist you in finding directories where you can narrow your search. For example, if you are looking for a personal injury attorney Tampa, you can easily key in those terms in the search engines and you have several choices available. Location-based directories are very helpful especially if you live in a community where there is minimal access to comprehensive information about your legal professionals.

2. Technology will show you attorney reviews

Aside from having attorneys available based on location, you can also find reviews and ratings done by other clients. This will give you an insight if the attorney is a right choice for you, and if there will be issues along the way. You can also find directories of lawyers who have the right credentials depending on your needs. Although, it is important to be wary of lawyer reviews online. You may need to double check your sources to see if the review site is a reputable one, or a part of propaganda by a competing legal company.

3. Technology can show you detailed information about your attorney of choice

Another essential must-know are the details you need to contact your lawyer of choice. Let’s say you have all chosen your attorney based on the reviews and location you have seen online, technology can also give you access to the legal company’s official website. In here, you can find contact information, office location, and other pertinent details you must acquire before availing your attorney’s services. It is important to ask questions such as rate of services, available consultation time, and consultation fees before an agreement.

4. Technology will help you be oriented in specific steps you should take as you seek a lawyer

Before making a decision of choosing an attorney, it is also helpful to find information about how to go around your case. Each case is different, and this is where official resources and blogs can help. These online articles will provide you with useful information such as step=by-step instruction, preparation of fees, as well as documents needed for your case. As you are armed with the right information, the better your transaction will be with your attorney of choice.

You do not have to go great lengths to find a reputable lawyer. With the help of technology, seeking professional service is much reliable and seamless.

5 Ways Traveling Can Improve Your Health

Posted on June 28, 2018 by luisenriquecoll

LuisEnriqueCollTravel

For ages, people have known that traveling can be an incredible way to improve your health. We put all our time and energy into our jobs that we forget to get away from it all when we need a break. Daily stresses, obligations, and people can bog down our energy. Not finding time to step away can be incredibly detrimental too and has adverse health effects. However, if we follow successful people and their travel habits, we can see how much of a positive impact it has on our health.

System analyst Luis Enrique Coll always finds time to reduce his stress levels by traveling out of the country regularly. He has visited much of Central and South America, learning about their culture and rich history. By stepping away from his incredibly busy schedule, he can return to his daily duties refreshed and with a new perspective.

If we wish to be successful in our life, we must always find time to take care of ourselves. We have compiled five ways that traveling can help improve your health, and why you should consider that week-long vacation you’ve been contemplating for a while now.

Improves Your Antibodies

Imagine if you stayed in one place your entire life. You might catch a cold every so often, causing your body to build up antibodies to fight off current and future infections. Though this builds a healthy immune system, your body would only be familiar with one type of bacteria. However, imagine passively exposing yourself to different bacteria on your travels. Your body would then have to develop even more antibodies to fight off those infections. By the time you return home, your body would be much stronger than it was when you didn’t travel.

Reduces Stress

Traveling is a way for us to clear our minds, disconnect from our daily responsibilities, and find our place in this world that we share together. We experience less stress whenever we travel, causing us to let go of our worries. Stress has been known to be the cause for a multitude of health problems if left unchecked. Taking that vacation, you’ve wanted to will help you unwind and find some peace of mind while you’re having a blast at your dream destination.

Boosts Your Creativity

We inherently learn things when we immerse ourselves in new cultures. Traveling can help expand our perspective on life when we visit destinations that are outside of our norm. We converse with locals and learn about their culture, history, and customs that are different than ours. With this new information, we can compare, contrast, and possibly find meaningful lessons that we can take with us when we return home.

Traveling Lowers Depression

Depression is a cruel mistress. While we may have all our basic needs met, we can still find ourselves longing for something more. While money can help you plan a trip, it can’t outright buy the value that we find from the adventure. Traveling has been known to reduce depression in people who are suffering from it. The man has always been an adventurer, seeking new lands and challenges to faces. While modern society comes with its unique challenges, they don’t compare to the adventures that early man experienced. It is simply in our DNA to want to journey into the unknown. While a trip to Europe may not be as perilous as it was in the early day, it most certainly gives us fulfillment, which is something many of us lack as we report to our desk jobs every day.

Keeps You Fit

One of the most obvious benefits of traveling is that you’re constantly on the move. This means that you’re getting plenty of exercises as you explore new places that you’ve never been before. Whether you’re climbing, hiking, or walking long distances, your body is getting the exercise it needs.

Whether you’re getting overwhelmed at work or feeling the pressure of your daily responsibilities, don’t wait to book that vacation you’ve always wanted to go on. Successful people, like Luis Enrique Coll, know when to step away from their workload and rejuvenate outside of their metaphorical box. Take time for yourself, and you will find that your productivity at work will increase tenfold once you return.