Advice – Luis Enrique Coll

Content Marketing Tips For New Financial Advisors

luisenriquecoll — Sat, 07 Dec 2019 14:20:24 +0000

Being a financial advisor can prove to be a rewarding field, because you will be assisting families in creating short and long term goals regarding important financial decisions. These include, but are not limited to investments, stocks and bonds, retirement and saving for upcoming major financial changes.

Becoming a new advisor takes a lot of hard work and dedication. Once you have become an advisor after getting the proper accreditation, the next step is to market yourself in a cost effective manner so you can start showcasing your skills. That is why content marketing has become so essential, because it is has become the best way to not only attract, but convert potential customers.

In terms of how content marketing can benefit you, investing in this area will cost less than a sales driven approach and businesses with content marketing typically average around 3 times more leads. In terms of specific tips of how to advertise yourself, follow along.

Stick To The Present

One of the first things you will have to understand about marketing yourself as a financial advisor is that people only really care about topics that are affecting them right now. Giving out general tips and ideas is fine, but it can also become redundant. If they wanted to, they could merely Google what they want to know and get their information from there.

What you need to focus on is to stay with current events and discuss how market trends can affect them and their finances. Do not beat around the bush with the customer, because if you do, they will simply be wasting their time and money. You can find out more important content marketing tips for financial advisors by visiting Rex Burgdorfer LinkedIn.

Stick to Objectives

It’s also important that you play on objectives in the process of marketing yourself. Sometimes, the best content marketing idea for financial advisors is to align our services with the mission statement of the company you work for. If you create content similar to that, you will become marketable by design.

What’s important is that you view your own personal content as an extension of your own world. The kind of vibe and aura that you give out to others will get people potentially attracted.

You also need to think about the demographics and service areas that you are trying to appeal to. This will make the business objectives much easier and keep your goals clear.

Customize per Channel

If there is one thing that is growing rapidly, it is the acceptance of the digital media consumption. At any given time, someone can be using three devices at once without even knowing it. This means that you need to create digital content that is customizable to each form of media.

Adjustments should be made for clients and with the proper application, it will help your brand connect deeper without forcing services on them. For further information on how you can take advantage of digital content in financial content marketing, you can get information from Rex Burgdorfer LinkedIn

How to Create the Perfect Marketing Strategy for Your Business

luisenriquecoll — Wed, 18 Jul 2018 21:28:49 +0000

Marketing strategies are an essential part of starting a business, but most entrepreneurs do not write them. A marketing plan or strategy is as essential as a business plan. The difference is that a marketing plan focuses on maintaining the existing customer and acquiring new ones. It is strategic; it has objectives, facts, and numbers.

When creating a marketing plan for your business, you need to make sure that it has all the necessary tactics and tools that will achieve your sales goals. The plan contains what you will sell, who you want to buy it from, and how you will generate leads that will lead to sales.

A marketing plan does not need to be beautifully written unless you are requesting for funding. As Bill Bronchick advocates, you need to write it in bullet points and straight to the point.

If you desire to write a marketing plan, the points below are going to help you create a great marketing strategy. Make sure it contains who your customers are, how they will access your information, and how you are going to reach them.

Tips on creating the perfect marketing strategy for your business

Situation analysis

In the first section, explain what your business is, the products or services it provides and how the benefits you are providing are different from your competitors.

You need to know in detail what your competitors are offering, what your services and products are, and how your products offer better value compared to your competitors.

The situation analysis should contain an overview of your company’s SWOT (strength, weaknesses, opportunities, and threats). Strengths and weaknesses are the characteristics within your business, and the opportunities and threats are factors that are outside your business.

Make sure you determine how your company’s strengths and products are superior to your competitors or not.

List marketing goals

At this stage, list down what you would like your marketing plan to achieve. Write short list goals, and make sure they are measurable. This way you will know when you have achieved them.

Set up the marketing budget

Just so you know, you will have to know the percentage of your projected gross sales to your annual marketing budget. This may translate to using the new funding you have acquired, or borrowing finances.

As there are various tactics you can use to reach out to all your target market, each tactic you use will have to fit a tight budget.

Once you gather costs for your marketing tactics, you will quickly realize that know that you have exceeded your budget. If it happens, adjust your tactics to fit an affordable budget.

Never stop marketing, all you have to keep in mind is making sure that you are not concentrating on costly tactics until you can afford them.

Develop marketing communications tactics

This is the sole reason why you are writing a marketing strategy. Here, you are detailing the tactics you will use to get your prospects and accomplish your goals.

When creating a marketing strategy, make sure it covers all the stages of the sales cycle. For cold prospects, think of direct marketing, public relations, and advertising.

Warm prospects- for those who know your marketing message and know you personally- respond to them via email, customer appreciation events, and loyalty programs. These are the best prospects because they are ready to close a sale, through phones or email, as well as marketing adds.

To complete it, outline the marketing strategies and a variety of tactics that will help you attain your prospects at any point in your sales cycles. An example is combining print advertising, and local searches to reach cold prospects while you use email for warm prospects.

Try and figure out which media platform your target uses to get information on the kind of product you provide. Avoid broad-based media which will have content that is irrelevant.

Make sure you are going to use marketing tactics that will reach your audience when they are most receptive to your message.

Target audience

Develop an easy, one-sided paragraph of who your prospective customers are. This can be described by sex, age, earnings, geographic location, family composition, or lifestyle.

You can ask yourself: are your customers conservative or innovative? Leaders or followers? Traditional or modern? How are they going to purchase what you are offering?

If you are a business-to-business marketer like Bill Bronchick, defining your target audience may be through their type of business, size of business, or job title. In this section, make sure you define who your target audience is as it will guide you on how you will plan your media campaigns.

In conclusion

Make sure you know who you are going to target, what your budget is, and how you are going to get your customers.

4 Ways Technology Can Help You Find A Good Lawyer

luisenriquecoll — Mon, 02 Jul 2018 00:32:01 +0000

The 21st century brings so many opportunities to bring people together. Not only does it allow us to foster better relationships, it also allows us to accomplish tasks that would have been more difficult without access to information.

The internet is a source of a wealth of information. According to a recent statistic, Google, Microsoft, Amazon, and Facebook contain a total of 1.2 million terabytes and is continuously expanding. With such an accumulation of data, there are definitely ways we can leverage this power to make better decisions.

Such an important decision is picking a lawyer for our case. We may have undergone a personal injury accident, filing for a divorce, or settling a lawsuit claim–all of these types of attorneys can be easily found with the help of the internet. In this post, we will be looking into four ways technology can help you find a reputable lawyer.

4 Ways Technology Can Help You Find A Good Lawyer

1. Technology will help you find location-based directories

One of the most important aspects of finding a good lawyer is locating one who is within your state. Better yet, it would be ideal to find a lawyer in your community. Technology will assist you in finding directories where you can narrow your search. For example, if you are looking for a personal injury attorney Tampa, you can easily key in those terms in the search engines and you have several choices available. Location-based directories are very helpful especially if you live in a community where there is minimal access to comprehensive information about your legal professionals.

2. Technology will show you attorney reviews

Aside from having attorneys available based on location, you can also find reviews and ratings done by other clients. This will give you an insight if the attorney is a right choice for you, and if there will be issues along the way. You can also find directories of lawyers who have the right credentials depending on your needs. Although, it is important to be wary of lawyer reviews online. You may need to double check your sources to see if the review site is a reputable one, or a part of propaganda by a competing legal company.

3. Technology can show you detailed information about your attorney of choice

Another essential must-know are the details you need to contact your lawyer of choice. Let’s say you have all chosen your attorney based on the reviews and location you have seen online, technology can also give you access to the legal company’s official website. In here, you can find contact information, office location, and other pertinent details you must acquire before availing your attorney’s services. It is important to ask questions such as rate of services, available consultation time, and consultation fees before an agreement.

4. Technology will help you be oriented in specific steps you should take as you seek a lawyer

Before making a decision of choosing an attorney, it is also helpful to find information about how to go around your case. Each case is different, and this is where official resources and blogs can help. These online articles will provide you with useful information such as step=by-step instruction, preparation of fees, as well as documents needed for your case. As you are armed with the right information, the better your transaction will be with your attorney of choice.

You do not have to go great lengths to find a reputable lawyer. With the help of technology, seeking professional service is much reliable and seamless.