In 2017, many Initial Coin Offerings (ICO) were launched by different developers, and while some of them did not make through the year, there are those that thrived. Marketing an ICO can be very overwhelming because it’s a new technology and not everyone in the community has embraced it. Sean Seshadri says that acceptance of ones ICOs is one of the most important aspects of its success in the market because even if two people want to use your ICO, it will not help if there no other people to transact or invest in it. The cryptocurrency market is becoming more volatile by day, but if you can apply the following marketing strategies, your ICO might as well end up succeeding.
1. Focus On The Best Marketing Materials
Most people tend to provide the catchiest content in their marketing materials so as to attract as many customers as possible. While this can be very effective, ensure that the information that you provide to your potential investors about your ICO is nothing but the fact. You must have heard of scam projects and advertisements that some people use to entice consumers, and due to this, investors are more vigilant when it comes to investing ICOs to avoid being conned. Ensure that you and your team present marketing materials that are not susceptible because it might lead to the death of your ICO before it enters the market. Your white paper should be clean from any error, and you can ensure that this is done effectively by hiring the right people to work with and for you. Also, the information you provide should be easy to understand, because it is one of the ways people will learn more about your ICO before investing on trusting in it.
2. Identify Your Target Customers
While it is possible to have a lot of people interested in digital currencies, you cannot go selling your new ICO to everyone you find on the streets. Do good research on the investors who have invested in cryptocurrencies before, people who have used ICOs before and industries that seem to embrace blockchain and digital currencies. Use the data you have collected about your current and potential customers to maximize your marketing efforts. Sean Seshadri, a successful financial consultant, believes that when you know what your customers need, you will provide it to them without compromising the quality of your ICO or the service you give to them. Knowing your target customers or audience is one of the best ways that you gain direction for your ICO and therefore market it effectively.
3. Focus On Building A Community
Marketing your ICO should not be precisely about gaining new investors, but also effectively managing a community of investors. Build a community and make sure that you engage effectively with them. You can use different platforms such as a Telegram, Reddit, Discord, Twitter, Medium or Whatsapp among other social media applications. This will allow you to interact with your followers and the followers can interact with each other without restrictions. You can answer questions and also receive recommendations that can help your ICO perform better or be more acceptable. The more you allow your community to remain engaged, the more your followers will trust you and your ICO and therefore gain the courage to invest in it. It is possible that these people will also recommend your ICO to their friends, relatives and other investors who may be willing to invest in cryptocurrencies. However, in everything you do with this community, do it professionally, and be open-minded and polite at all times.
Marketing your ICO today is becoming more and more difficult due to the regulatory changes and advertising bans. However, if you work with an innovative marketing team, they might help you develop a multifaceted approach that will market your ICO successfully.