Fonts

Dos: Choose the best typeface and fonts for your brand. By creating using certain fonts your audience will be able to notice your branding and your projects much easier. Using a select group of font variations will keep your audience engaged while they will remain familiar with your work.

Dont’s: Avoid using too many fonts in your images and graphics. This can be overwhelming to your audience which can result in them totally ignoring your graphics as a whole. Avoid conflicting fonts that do not complement one another because this will remove the clarity of the message.

Imagery

Dos: It’s a great idea to give your work one last look over before sending it to your clients. This is very important when your images have to be balanced and properly filtered with the lighting. You may play with the color wheels to find the best element to match the specific project.

Don’ts: Design is all about abstracts and compliments. Although stock photography is a great tool, it’s best to steer clear during marketing. This removes personable effects that are caused by personal images related to or directly from your business. Stock images can be edited to fit your design but please be aware that too many stock items can cause the overall design to look low-grade.

Relax

Dos: Provide yourself and your clients the proper time frame so that you are able to work on your design without pressure. In the event that design is not on time, you should contact the client and communicate clearly. Always keep notes of the clients’ expectations and design vision near.

Don’ts: Don’t allow yourself to stress out overwork. Graphic design should be fun for you and stress will limit your creativity.

Colors

Dos: Keep your basic color theory in mind when you are completing projects. Clients and a great percentage of the public are visual viewers. Always keep complimentary colors working together to give the finished design a smooth look.

Don’ts: Don’t use too many colors that will leave the design looking busy. And, don’t allow your color coordinating to overpower the wording of the overall message. The message being conveyed is the most important of all while the fonts help to organize these messages and the colors provide a nice finishing touch while complimenting the brand.

In order to stand out from your competitors, you must utilize the best tools to optimize your brand and attract your prospective clients. Marketing is a sure way to make your name stand out in the most personal way while exemplifying your professionalism. This is a major way to boost both your engagement and sales of your business. Use these tips to limit your stress and keep you on track while you are designing. Contact Jeff English Hoboken to get started on your journey today