When Melvin Brewing‘s CEO, Jeremy Tofte was asked what sets his IPA’s apart from other brewers, he said,

It used to be so easy because no one knew about whirlpool hops, and it’ll sound funny to some people that have only been brewing a couple years that are making amazing hoppy beers, but that was kind of a secret five years ago. And now the secret’s out, so we just keep on staying consistent and doing what we’ve always done as well as trying to add some new tricks to our repertoire. It’s fun to keep on getting better with the balance, and the more balanced we get, the more people like the beer. If it’s too malty, which we don’t do, or it’s too bitter, which we don’t do, people don’t seem to like it. And I guess that’s the best part of having a pub system, is that we can experiment. If it doesn’t work, we know right away. And if it does work, then we start the process to build it up into the 30-barrel system.

You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/