Tag: Rusty Tweed

Marketing Mistakes Made That Hinder Your Business From Becoming Successful

Marketing Mistakes Made That Hinder Your Business From Becoming Successful

Posted on by luisenriquecoll

Whether you’re just starting your first business, or you’re a seasoned entrepreneur, an effective marketing campaign is essential to your business’ success. Unfortunately, many business owners lack the skills to market their businesses and end up making mistakes that can hinder their chances for succeeding in a competitive market. Here are just a few common marketing mistakes that you should try to avoid.


Boasting About Your Product


In the past, bragging about the quality of your product was a common marketing technique and it may even have been effective. Those times are long gone and the average consumers just don’t care that your product won an award. They’re more interested in what it can do for them, so try to focus ads on how your products can help your customers. They want to know how it can make their lives easier and that’s what you should tell them.


Failing to Reduce Customer Churn


While advice from Rusty Tweed can help you attract new customers, you should be paying just as much attention to keeping your existing customers. Many business owners become so focused on getting new consumers through the door that they end up chasing existing customers away. It can be profitable to make the effort to stay in touch with your customers. You can send out emails that ask them to rate their satisfaction with your business, you can offer loyalty rewards, or you can host an event that will bring your existing customers back to your business.


Casting Too Wide of a Net


If you’re not using targeted marketing and data analytics, you’re wasting a significant percentage of your marketing budget. You may think that casting a wide net and reaching out to everyone will attract more customers, but your ads are falling on deaf ears in this situation. For instance, if you sell dirt bikes, you don’t really want to spend money on ads that are accessible to senior citizens or single moms. By identifying your target demographic and focusing marketing campaigns to appeal to those groups, you’ll spend less money and see a bigger return on your investment.


Failing to Use Social Media Correctly


The insight you gain from Rusty Tweed can be effective in helping you grow your brand, but only if you know where to put it to use. Social media sites offer an opportunity to market your products and build your brand at no financial cost to you, but you will have to invest your time. You should be making relevant posts on a daily schedule, but don’t throw too much information out there in a short span of time. If your followers feel spammed by your page, they may unfollow or unfriend you. It’s also important to respond to questions and comments and establish positive two-way communications with those who do interact with your posts.


Above all, taking the time to learn about new technologies and strategies that can be applied to your marketing efforts will help you stay competitive. While some tools or techniques may not work for you, others will likely help you see a big boost in the growth of your customer base. If you’re not afraid to experiment, you should be able to find strategies that will help you build your business into a success with a positive brand image

5 Tips for Marketing Your Scholarship Program to College Students

5 Tips for Marketing Your Scholarship Program to College Students

Posted on by luisenriquecoll

Marketing is the lifeblood of any business and for that matter, any cause. You can have the best product on the planet, but if no one is exposed to it then there’s no one that will be interested in it. The same goes for businesses and ideas where the end goal isn’t necessarily to make money, but instead, to give it. Such is the case for scholarship programs where money is available for students but few end up finding about them because the creators of the scholarship program lacked the ability to market it to students who needed it. That’s why in this article we will be discussing the topic of scholarships and providing five tips for marketing the programs to college students as explained by Rusty Tweed.

5 Tips for Marketing Your Scholarship Program to College Students

1. Social Media: Talk to any college student and you will get their Twitter handle and Instagram username. Social media platforms are the millennial hub for everything related to college life and secrets of the trade for colleges around the nation. If you make an Instagram page for your scholarship program and begin to follow any and every college student, we assure you that your applications will be filled.

2. College Forums: Social media must be easy to relate to and updated on a constant basis so the next option is to constantly post on any and every college bulletin or forum because students are sure to view the scholarship you’re presenting. Make sure that marketing your scholarship is okay by contacting the organizers of the college’s website or the specific bulletin or forum.

3. Seminar Presentations: This is probably the most direct way to reach potential applicants but it will be the most effective. In order to pull this off and have a good turnout you must understand how to sell because though no one is paying you money, you are selling students on the reasons why they should apply for your scholarship. The students who attend the presentation will be “warm leads” and if you do your pitch correctly, they will turn into real applicants who will end up telling their friends back at the dorms.

4. SMS: The following two methods are a bit less direct than a seminar presentation or a post on a forum and social media. They are however a very subtle “in your face” method of literally sending your message to people who don’t know you exist. There are list providers who can sell you a list of college student’s phone numbers for the specific college you want to target. An SMS campaign will send your text message to every phone on that list and can have a huge result.

5. Email: Just like SMS, there are list providers who will sell you the emails of every college student in the area you choose. Though these email and text lists are not the cheapest methods they can be very effective in delivering your message.

Conclusion

In conclusion in this article, Rusty Tweed discussed the topic of scholarships for college students and provided five different methods to use when marketing them. Because college students were born into technology you will find the majority, if not all of them on different social media platforms. You can also go the traditional route and have a seminar presentation at the college of your choice to “sell” the students on your program. Finally, you can use text and email campaigns to send the same message to hundreds or thousands of students at a time. You will receive results in real time and will know exactly what is working and how your marketing can be better.