Everyone can create a website to build his brand or career regardless of what you do. However, creating one does not guarantee you a good flow of interested parties. You have to put more effort into marketing it because if no one can see it, then it will be useless to make it in the first place. Marketing your website as a superstar can be less frustrating than it is for new actors. However, whether new or a renown celeb, website promotion can be very expensive and confusing at times. The good news is that Wood Harris has provided some tips on how you can build your website and increase its traffic.
1. Search Engine Optimization (SEO)
SEO is an online marketing technique that has proven to improve the visibility of one’s website if at all it is used in the right way. The technique ranks your website or online contents higher than your competitors and every time a visitor searches for something related to your website or content published; you will appear first on the search results. Google as one of the major search engines tends to rank contents using a complex algorithm based on factors such as site structure, keyword usage, site speed, number and quality of inbound links, time spent on site, and mobile usability. If you do not know how to go about SEO, it is good you look for a reliable digital marketing company to improve the visibility of your site and hence more traffic.
2. Blogging And Guest Blogging
Blogging involves writing great and compelling contents that you publish on your website. The content you write in this case is what will set you apart from other actors in your industry. Apart from writing about yourself and the job you do, consider writing about trending topics in the public so as to remain relevant. In every blog you write, always include a link directing visitors to your website. Guest blogging allows you to write for other blogs in your niche and this backlinking connects you to more and more people to the industry. In the long run, you will get more traffic to your website.
3. Use Social Media
Social media has become a major marketing tool apart from being a social site. It is a very good online marketing strategy that will allow you to interact with your fans on different levels. The information or the posts you publish on different social media platforms should be able to entice them to visit your website too. Therefore, your content must also be compelling and when they comment or ask anything, always be ready to respond positively. Wood Harris advises that you should take advantage of the questions whose answers are on your website by directing social media fans to the answers on the website. You do this by providing a redirecting link. Social media marketinghas gained popularity in recent years and the main social media sites you should consider include Facebook, Twitter, Instagram, and Snapchat.
4. Your Website Design
While you may put adequate effort into marketing your website, make sure that your site is efficient enough. No one wants to visit a site that is slow or keeps hanging every time they visit. Therefore make sure that it is fast, easy to navigate and easily accessible even when using a mobile phone. Also, have a nice design and colors that will encourage visitors to come again and again to see if you have a new thing. Above all, keep it updated.
With these tips be assured that you will have more traffic on your website, and if possible ask your fellow actors to help you expose it to their fans as well.